CASE
TiFY
×WILD
SIDE

The most recognizable character in entertainment history. Recontextualized.

This collaboration brought together three distinct identities: Disney's universally recognizable Mickey Mouse, WILDSIDE Yohji Yamamoto's dark and subcultural visual language, and CASETiFY's collectible tech accessory ecosystem. It was CASETiFY's first-ever three-way collaboration — a statement-making release centered on reinterpreting Disney's classic icon through a sharper, more fashion-led point of view.

The challenge was not simply to place Mickey onto product. The real task was to build a shared visual language that preserved the authenticity of Disney IP while allowing the collection to feel at home inside WILDSIDE's world and desirable within CASETiFY's collaboration-driven audience.

Category Manager & Creative Lead — Disney side.

Responsibility sat at the intersection of brand stewardship, creative development, and cross-partner alignment. The role required protecting the integrity of Mickey Mouse as a global franchise asset while also pushing the collaboration into a more elevated and fashion-conscious space.

Mickey as symbol. Not scene.

The design intent was to reinterpret Mickey Mouse as an icon that could live naturally inside a noir, fashion-forward environment without losing recognizability or brand truth. That meant moving away from a playful or nostalgic default and toward a sharper visual tone rooted in contrast, restraint, and attitude.

The system needed to feel premium and editorial while still functioning at the scale of consumer product graphics — objects carried, worn, and photographed in everyday life.

Rules that made the collaboration possible.

The visual direction treated Mickey less as a scene-based character and more as a graphic symbol. Cropping, contrast, and silhouette were central tools in creating a version of the character that felt bold, premium, and compatible with WILDSIDE's darker aesthetic language.

Collectible. Not decorative.

On product, the creative system had to perform on small-format surfaces where clarity matters immediately. CASETiFY's collaboration model depends on visual impact at first glance — the graphics needed to remain recognizable in hand, on shelf, and across social content.

Each application needed to carry the tension of the collaboration itself: Disney familiarity, WILDSIDE edge, and CASETiFY's object-driven desirability.

Legacy IP. New context.

The final collection presented Mickey Mouse through a more directional and fashion-attuned lens, demonstrating how legacy character IP can be recontextualized for a contemporary collaboration audience without sacrificing integrity. The project was publicly positioned as CASETiFY's first-ever three-way collaboration — a distinctive crossover between fashion, collectible product, and iconic entertainment branding.

For the portfolio, this project represents more than a licensing success. It shows the ability to lead creative across soft cultural territory and hard product realities simultaneously: aligning brand guardianship, art direction, collaboration, and consumer product execution within a single visual world.