What has Zach Gracia designed in consumer electronics?

As category manager for Disney consumer electronics, Zach is the art director and Disney-side design lead on programs with CASETiFY, PopSockets, Samsung, Belkin, Open Bionics and Apple Industries — from CASETiFY’s first three-way collaboration with WILDSIDE Yohji Yamamoto to Frozen, Iron Man, Groot and Toy Story 5 collections, Mickey Luxe grips and Samsung’s The Frame Disney100 edition.

Consumer Electronics — Zach Gracia

01

CASETiFY × WILDSIDE × Disney

CASETiFY’s first three-way collaboration — Disney, CASETiFY and Yohji Yamamoto’s WILDSIDE — built on a single red Mickey rose carried across case, band and campaign.

RoleCategory manager · Art director · Disney design lead

PartnersCASETiFY · WILDSIDE Yohji Yamamoto

IPDisney · Mickey Mouse

Collaboration

CASETiFY × WILDSIDE × Disney campaign — model in a black hoodie holding the red Mickey rose case — **Fig. 1.1 — Campaign**Fashion editorial

CASETiFY × WILDSIDE × Disney phone case with red Mickey rose pattern, in hand — **Fig. 1.2 — Rose case**In hand

CASETiFY × WILDSIDE case worn with a black hoodie — **Fig. 1.3 — Campaign**WILDSIDE styling

Black WILDSIDE × Disney watch band with red Mickey rose — **Fig. 1.4 — Watch band**Wearable

Close-up of the rose pattern carried around the camera surround — **Fig. 1.5 — Camera surround**Pattern detail

Full CASETiFY × WILDSIDE × Disney collection flat lay — cases, bands, grips, chargers and earbud cases — **Fig. 1.6 — The collection**Flat lay

02

CASETiFY × Disney

Collections where the case is the smallest part of the idea — styled in ice, moss, rope and gingham so every accessory reads as one world.

RoleCategory manager · Art director · Disney design lead

PartnerCASETiFY

IPDisney

Frozen

Full Frozen accessory collection — cases, bands, grips and earbud cases — flat lay on pale blue — **Fig. 2.3 — The collection**Flat lay

Winnie the Pooh

Yellow Pooh case with hunny pot and pearl strap on moss — **Fig. 2.5 — Hunny pot**Campaign

Storybook Pooh cases on a gingham picnic blanket with strawberries — **Fig. 2.6 — Picnic**Campaign

Donald Duck

Chip ’n’ Dale

Chip and Dale plush-face cases on a wooden stump — **Fig. 2.9 — Plush faces**Campaign

Full Chip ’n’ Dale accessory collection flat lay — **Fig. 2.11 — The collection**Flat lay

03

CASETiFY × Marvel

Previous Marvel programs: collections built from the source material — Stark blueprints, Groot’s bark and the comic page itself.

RoleCategory manager · Art director · Disney design lead

PartnerCASETiFY

IPMarvel

Iron Man

Iron Man helmet AirPods case, open and closed — **Fig. 3.3 — Helmet AirPods case**Product

We Are Groot

Cassette-tape case set into a vintage player — **Fig. 3.6 — Awesome Mix**Campaign

Deadpool & Wolverine

Deadpool and Wolverine phone case lineup — **Fig. 3.7 — Case lineup**Campaign

Two Deadpool and Wolverine cases in hand with character charms — **Fig. 3.8 — Character charms**Lifestyle

Full Deadpool and Wolverine accessory flat lay — **Fig. 3.9 — The collection**Flat lay

04

CASETiFY × Pixar

Toy Story 5 accessories styled like the toy box they came from — plush charms, sticker cases and the Pixar ball.

RoleCategory manager · Art director · Disney design lead

PartnerCASETiFY

IPPixar · Toy Story 5

Toy Story 5

Lilypad plush accessory beside Toy Story 5 character cases — **Fig. 4.3 — Lilypad plush**Campaign

Toy Story sticker case with Pixar ball grip — **Fig. 4.4 — Sticker case**Product

05

PopSockets × Disney

Grips treated like jewelry — gold Mickey hardware, enamel, pearl and bouclé — and campaigns to match.

RoleCategory manager · Art director · Disney design lead

PartnerPopSockets

IPDisney

Mickey Luxe 2.0

Gold Mickey grip on a white Mickey-dot case — **Fig. 5.2 — Gold Mickey**Product

Mickey dot grip over a fine-stripe case — **Fig. 5.3 — Chic stripe**Product

Black bouclé Mickey grip detail — **Fig. 5.4 — Bouclé Mickey**Detail

Mickey Luxe · enamel

White enamel PopSockets grip with gold Mickey, angled — **Fig. 5.5 — Enamel Mickey**Detail

Enamel Mickey grip attached to a clear phone case — **Fig. 5.6 — On the phone**Product

Stitch · Y2K

Jelly Stitch grip held over a pink ice-cream sundae — **Fig. 5.7 — Sundae**Campaign

Pastel Stitch cases and grips displayed in a fridge with cake and donuts — **Fig. 5.8 — Fridge display**Campaign

Jelly-style Stitch case and grip in hand over pastel donuts — **Fig. 5.9 — In hand**Lifestyle

Jelly Star Stitch grip detail — **Fig. 5.10 — Jelly Star grip**Detail

Disney Villains

MOTION

Fig. 5.13 — The reachCampaign film · loop

The Aristocats

Marie enamel PopSockets grip with pearl border over a rose-print base — **Fig. 5.16 — Marie in pearl**Enamel grip

Marie floral case with pearl-framed Marie grip, in hand — **Fig. 5.17 — In hand**Lifestyle

06

Samsung · The Frame Disney100

The Frame as a Disney100 edition — a platinum commemorative bezel, a curated Disney100 art collection and a matching Mickey SolarCell remote.

RoleCategory manager · Art director · Disney design lead

PartnerSamsung

ProgramDisney100

The Frame Disney100

Platinum Disney100 bezel detail on The Frame — **Fig. 6.2 — Platinum bezel**Detail

The Frame Disney100 showing Mickey artwork in a living room — **Fig. 6.3 — Mickey in the room**Lifestyle

The Frame Disney100 showing Bambi artwork on a studio stand — **Fig. 6.4 — Bambi on the stand**Lifestyle

Mickey SolarCell remote for The Frame Disney100 — **Fig. 6.5 — SolarCell remote**Accessory

07

Open Bionics · Hero Arm

Covers for the Hero Arm bionic prosthetic that let kids wear the character instead of the condition — Tiana, Moana, Frozen, Spider-Man and Deadpool & Wolverine. Elisa’s Tiana arm was revealed at Magic Kingdom and featured on the Disney Parks Blog.

RoleCategory manager · Art director · Disney design lead

PartnerOpen Bionics

IPDisney · Marvel

Tiana · Magic Kingdom

Elisa and a friend at Magic Kingdom, Elisa wearing her Tiana-inspired Hero Arm in front of Cinderella Castle — **Fig. 7.1 — Elisa at Magic Kingdom**Disney Parks Blog

Elisa opening her new Tiana Hero Arm cover, and the cover on her arm — **Fig. 7.2 — The reveal**Disney Parks Blog

Elisa meets Princess Tiana while wearing her Hero Arm — **Fig. 7.3 — Meeting Tiana**Disney Parks Blog

Tiana Hero Arm cover displayed — lily pad green with gold flower details — **Fig. 7.4 — The cover**Design detail

Moana & Frozen

Dalilah outdoors, raising her Moana Hero Arm — **Fig. 7.5 — Dalilah · Moana**Lifestyle

Carmela in a flower crown wearing her Moana Hero Arm — **Fig. 7.6 — Carmela · Moana**Lifestyle

Moana Hero Arm cover alongside Moana merchandise and Pua — **Fig. 7.7 — Moana cover**Design detail

A girl holds up her Frozen Hero Arm cover, smiling — **Fig. 7.8 — Frozen**Hero Arm cover

Marvel

Deadpool and Wolverine Hero Arm designs side by side — **Fig. 7.9 — Deadpool & Wolverine**Campaign

Boy kneeling in a Spider-Man Hero Arm and sneakers — **Fig. 7.10 — Spider-Man**Lifestyle

Spider-Man Hero Arm cover close-up — **Fig. 7.11 — Spider-Man · cover**Detail

08

Belkin · Toy Story 5 Lilypad

Toy Story 5’s Lilypad as a kids’ tablet case — big frog eyes, a built-in kickstand and a body sized for small hands.

RoleCategory manager · Art director · Disney design lead

PartnerBelkin

IPPixar · Toy Story 5

Lilypad tablet case

Mookie Betts and his daughter in the Toy Story 5 promo — she holds her tablet in the green Lilypad case — **Fig. 8.1 — Mookie Betts · Toy Story 5 promo**Campaign · MLB · Watch on MLB ↗

Two kids playing with an iPad in the Lilypad case standing on its kickstand — **Fig. 8.2 — Built-in kickstand**Campaign

Toy Story 5 Lilypad tablet case, front three-quarter view — **Fig. 8.3 — Front**Product

Belkin Lilypad kids tablet case, front and back, on a cloud backdrop — **Fig. 8.4 — Andy’s room**Campaign

A child carrying a tablet in the Lilypad case down a chalk-drawn sidewalk, the screen reading Hi! Let’s play — **Fig. 8.5 — Grab and go**Campaign

09

Apple Industries · photo booths

Disney photo booths that hand you a souvenir with your face on it — Cars and Disney × F1 driver’s licenses — from Disney parks to the grid at Monza — Minnie photo strips, and cabinets themed film by film.

RoleCategory manager · Art director · Disney design lead

PartnerApple Industries

IPDisney · Pixar

Cars · driver’s license